About us

At by llou, clothing is more than something you put on. It’s an expression of who you are. We create cool yet considered pieces that move with you, reflect your mood, and quietly speak your style without ever trying too hard.

Founded by Caitlin and Meg, by llou was born from a friendship built on a shared love of fashion. After meeting at work, it quickly became clear that our wardrobes and shopping habits were remarkably similar. More often than not, we'd arrive wearing the same outfit, or excitedly show each other a new purchase only to hear, "I bought that too."

United by a love for effortless dressing and the confidence that comes from feeling good in what you wear, we created by llou. These are the pieces we were always searching for ourselves, that fit true to our bodies. Versatile, elevated dressing that take you from day to night with ease, fill the gaps in your wardrobe, and become the pieces you reach for without thinking.

We design for the girl who knows that true style lives in the details. The slouch of a sleeve, the ease of a drape, and the confidence in how something is worn. Our clothes aren't made for a moment or a season. They're made for your story.

With love, C & M